Easily & inexpensively convert buyers faster than your competition via PURLs.

What if you could easily and inexpensively convert buyers? Would you want to leave those leads on the table if you knew that with just a little effort they could become closed deals? Absolutely not!

When it comes to the ever expanding ways consumers respond to marketing - knowledge is power. Better to be ahead of the curve than behind it! The more you know about your customer, the more leverage (think pain points) you have to close them. Consumers want to feel like VIPs, not cattle.

One of the main ways we have developed monuments success for our clients this past year, is to create a PURL VIP sales funnel.

What is a PURL? A PURL takes a buyer to a personalized landing page with unique copy, images, your campaigns CTA & a response form that is pre-populated with some of their information. PURLs are customized to EACH visitor via personalized URLs for every person on your mail file. All data is captured, specifically visits and responses broken out per individual on your mail file. One of the main benefits of PURLs is how effectively they pull more pertinent sale-closing data through their lead-capture form and closer CTAs created by the QMC in-house team.

Why do PURLs work?

Easy to use:

This personalized consumer facing landing page can be linked via QR code printed on a direct mail piece or via email campaign. 

Easy to Trust:

Because a PURL site already displays some customer data (such as a name, email or phone number) the consumer feels as if they are working with a source that is familiar and reliable and is more likely to provide more personal information filling in the blanks. With this additional data coming direct from the consumer a more complete and up-to-date buyer profile is generated as well as obvious desire to buy, turning your lead from cold to hot. 

Fast Results:

The interactive personalized experience of a PURL site creates relevancy to consumers already inundated with advertising. QMC’s creates urgency to act with strategic copywriting. Real time tracking notifies you of new ready-to-buy leads so you can strike while the iron is hot.

Why work with us?

It’s important to work with PURL experts to attract follow-through from the right qualified buyers because a PURL site needs to have enticing design and cohesive back-end functionality for a pleasant user experience. At Quality Marketing Communications, we know how to cultivate eagerness in buyers, who may have been on the fence, naturing excitement in them to work with you.

Our PURL landing pages generate growing interest that leads to conversion because we have created our own custom formula for a PURL website campaign that  includes email marketing in conjunction with video & our results have shown this multi-faceted approach is not only effective but inexpensive.