Why you need to focus on Instagram in 2023 if you want to grow your business.
When it comes to social media platforms providing the highest ROI Instagram is the clear winner.
If you have a physical product to sell, Instagram is your best bet to tap into social media marketing. Instagram has corned the market on the social selling trend with IG shops popularity. IG shops is the most developed in-app selling tool of any social media platform currently. In fact, “130 million people use Instagram Shopping. This number occupies a big percentage of the app’s total daily users of 500 million… 44% of users admit to using Instagram to shop weekly.”*
Another reason to focus on Instagram is its fantastic tools for businesses that are built right in to their platform and help capture leads at any stage of the funnel. For example, if you operate a service-oriented business, think about adding one of Instagram's action buttons to your profile. The “Book Now” button can help your customers make quick and easy appointments. Alternatively, the “Reserve” button can be utilized to fill up your restaurant's available tables or seats in a digital classroom. Adding a “Get Quote” button can be used to transfer leads straight from Instagram to you by starting the price conversation - straight from your IG business profile.
Longevity favors Instagram to newer apps like Tik Tok. Audience demographics rangesfrom gen Z to older audiences (millenial, genz z, baby boomers ect) who are moving away from Facebook in terms of usage time. Even newer apps like Tik Tok tend to trickle their content to Instagram. Tik Tok videos migrate on to instagram and interestingly enough Gen Z, despite its high Tik Tok use, prefers instagram. Additionally, Tik Toks future is up in the air given legislation to ban the app from both sides of the aisle in the works. Ultimately, Instagram is a safer long term bet to build your digital empire.
Of course the most important aspect of growing your business through social is growing your audience, which requires a tremendous amount of time, on point branding, strategy & timely execution. That’s where QMC comes in to save the day. We have partnered with Social Medium Co. , a veteran of social media marketing, to offer free Instagram assessments that help you generate higher ROI and engagement for your business.